How Advertisers Target You
The ad emphasizes a brand’s logo or catchy saying (“Marlboro Country” for a macho image; “You’ve come a long way baby!” for a rebellious female image).
They Sell a Lifestyle
They show a fantastically fun lifestyle and tell you that their product is part of that way of living.
Anyone who uses this product will be more attractive to the opposite sex.
"New!" or "Improved!"
This brand is not only better than any other brand, it is better than it used to be.
Everybody's Using It
Jump on the bandwagon and do what everyone else does. You will be part of the “in crowd”.
People You Respect Use this Product
Testimonials from baseball players and super models tell you that successful people use the product and you should use the product to be successful.
The Product Will Solve Problems that Bother You
Cigarette companies know, for instance, that girls and women use cigarettes to try to control weight. Because of this, they use very slim models in their ads and describe their cigarettes as “ultra slim” and “lights” more often than for cigarettes sold to men.
You MUST Have this Product
This product would not only be fun or enjoyable to have and to use, but your life is empty without it.
The Sneer of Contempt
People who use other products or don’t use this product are losers, wimps, nerds, or geeks.
It Makes It Easy to Have Fun
People who use the product start enjoying life immediately. They are happy whenever they are using the product.